The basic selling strategy is summed up with a mnemonic device: Approach, Probe, Present, Listen, End ( APPLE). One of the basic tenets taught to the employees in training is that “Everyone in the Apple Store is in the business of selling”. The manual features various marketing techniques revolving around the end goal of selling merchandise. The Genius Training Student Workbook is Apple's employee training manual for Apple Store tech-support employees, called Geniuses. The Lead Genius is assisted by 'Genius Admins', who is in charge of managing the administrative paperwork, organizing the Geniuses' work and liaising with customers about their repairs. Larger support teams are headed up by the 'Lead Genius', who schedules workers, and handles customer service issues at the Genius Bar. Apple now maintains two Genius Bar queues: Mac and Mobile Device. After its release in 2010, iPad appointments also fell under the Family Room Specialists. In September 2009, the Family Room Specialists were folded into the mix to handle iPod and iPhone troubleshooting. Most portable computer repairs and all desktop repairs are performed in-store and completed overnight or within a few days. In some countries, Apple has service depots where portable repairs (for issues such as accidental damage) can be completed for a flat rate. Non-warranty service (which is paid for by the customer when repairs are complete) is also routinely performed. Most services carried out at the Genius Bar are free. They offer personal support when customers have problems or questions relating to their Apple products. The employees can also be viewed as the local representatives of AppleCare. As of August 2009, this phone is no longer installed in newer Apple Retail Stores and removed in others. The 'Red Telephone' sometimes seen behind the Genius Bar was a direct line to Apple product specialists, allowing for problems and questions too complicated for the in-store employees to answer. Stools can be found in front of the Bar for people to sit and chat with each other or with employees. LCD screens behind the Bar play looped videos which offer tips to customers waiting for help. There may be other 'floating' notebooks for iPod/iPhone troubleshooting, often referred to as 'floaters'. Employees now use iPads with similar software to check in machines for repairs. The layout of a Genius Bar previously consisted of at least two 15' or 17' current Apple Portable Computers, often mounted on 'floating' stands.

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